Search “Gucci Guilty Love Edition,” and you’ll find product pages that look like they describe the same perfume. They don’t. Gucci has released a Love Edition pair of Guilty fragrances more than once, and each release has different ingredients, a different concentration, and a different bottle. If you’re trying to buy one, figure out what a friend is wearing, or check whether a listing is the real thing, the first job is working out which Love Edition you’re looking at. This guide sorts the versions out, describes each, and covers pricing, availability, and how to buy without getting burned.
What “Love Edition” Actually Means
Gucci Guilty is the house’s long-running fragrance line, with a Pour Homme (for men) and a Pour Femme (for women) side. According to launch coverage, the permanent line includes five Pour Homme variations and four Pour Femme expressions, ranging from Eau de Toilette to Elixir de Parfum. The Love Edition is separate: a limited-edition pair released around Valentine’s Day, with its own scent twist and its own bottle colors. It isn’t a permanent member of the line, which is exactly why the name keeps pointing to different products.
The Versions at a Glance
| Release | Pour Homme | Pour Femme | Bottles |
|---|---|---|---|
| Love Edition (2020, original) | Eau de Toilette. Ginger, kumquat accord, mandarin, and pink pepper up top; aromatic, spicy, and green with woody undertones | Eau de Parfum. Bergamot, grapefruit, and a watery accord, then a narcissus accord with raspberry, violet, and jasmine sambac; an oriental floral fruity chypre | Pastel green (him), muted pink (her) |
| Love Edition MMXXI (2021) | Eau de Toilette, created by Alberto Morillas. Italian lemon and pink pepper; orange blossom, honey, lavender, and neroli; patchouli and cedar | A matching women’s release was also made. Its note details vary by source, so check the box and the retailer’s listing | Different packaging from 2020; “MMXXI” appears in the name |
| Love Edition (launched for Valentine’s 2025, returned in 2026) | Eau de Parfum. Juniper oil, orange flower absolute, Ambrofix; woody | Eau de Parfum. Lilac accord, patchouli oil, musky ambery accord | Almond green (him), matte lilac (her), with the interlocking G logo and a silver brushed cap |
Two caveats on that table. First, fragrance databases date the newest pair differently: some list it as 2024, retailers such as Notino label it “2025–2026,” and Gucci’s launch coverage places availability from January 2025, with a limited release in Japan on January 21, 2026. Second, the bottle colors are easy to confuse, since both the 2020 Pour Homme and the current one are green. The name on the box and the concentration (Eau de Toilette versus Eau de Parfum) are more reliable identifiers than color alone.
What the Current Love Edition Smells Like
If you’re shopping in the U.S. today, the almond green and lilac pair is the one you’re most likely to find on department-store shelves.
Pour Homme (almond green). Gucci’s description opens with juniper oil, which adds a balsamic, spicy edge, then moves to orange flower absolute, a creamy floral note, over a warm Ambrofix base. Retailers file it under woody. A shopper review on Macy’s describes a soft floral note that isn’t overpowering and says it lasts a long time, though that’s one customer’s impression and longevity varies with skin chemistry.
Pour Femme (matte lilac). This one starts with a lilac accord that Gucci describes as green, fresh, and honey-smooth in sweetness, then leans into earthy patchouli oil at the heart, with a musky, ambery accord underneath. Retail summaries describe it as a blend of floral, woody, and musky notes.
The gender-swap concept. Gucci says it deliberately put a traditionally masculine ingredient in the women’s scent and a traditionally feminine one in the men’s. In practice, that’s why the Pour Homme includes a floral heart (orange flower) and the Pour Femme includes patchouli, an earthy note. The perfumers behind it, Nathalie Gracia-Cetto and Jacques Huclier, are the same pair who created the original Guilty fragrances, and Sabato De Sarno led the creative direction of the launch campaign.
What the Older Versions Smell Like
If you’re hunting for a specific vintage, here’s what to expect.
The 2020 original was announced alongside a campaign starring Jared Leto and Lana Del Rey, shot in a stylized laundromat by photographer Glen Luchford, and it marked the first anniversary of the #ForeverGuilty collection. The men’s side is a spicy-citrus opening built on ginger, while the women’s side is a fresher, greener floral with raspberry and narcissus.
MMXXI (2021) swung toward lemon, lavender, and honey on the men’s side, an aromatic-fougère profile with a woody base. Fragrance-community reviews are mixed: some like it as a clean, light, warm-weather scent, while others find it too light or too lemony. Treat any longevity figure you see online with caution, since several of the sites publishing exact hours read as auto-generated.
How It Differs From Regular Gucci Guilty
The core Guilty line is the stable option you can buy year-round in several concentrations. The Love Edition is a variation on that theme: similar branding, a different scent twist, and limited availability. If you already like core Guilty, the Love Edition is a way to try a variation. If you’ve never tried Guilty, it’s worth sampling the permanent line too, since the core range gives you more concentrations to compare, and a limited edition may not be around for long. Nothing guarantees that a limited edition will become collectible or hold its value, so buy it for the scent rather than as an investment.
What It Costs in the U.S.
At the time of research, Macy’s listed the 3 oz Pour Homme at $144.50 and the 3 oz Pour Femme at $185.00, and Neiman Marcus carried the Pour Homme in a 1.6 oz size. Department-store prices are the baseline. Third-party marketplace sellers list lower; for example, a Walmart marketplace listing for a Pour Femme 3.04 oz at about $121, but a lower price from a third-party seller isn’t automatically a bargain, because it adds a seller you need to vet. Prices outside the U.S. differ: a UK retailer listed the 90 ml Pour Homme at £114, and a Japanese announcement priced the 90 ml Pour Homme at ¥18,260 including tax.
For older releases such as MMXXI, which are no longer being made, what you’ll find is leftover or resale stock. Some of those listings show new, sealed bottles at around $30 to $40, far below department-store pricing for current Gucci fragrances. A price that low doesn’t prove a fake, since old stock and discontinued items do get marked down, but it’s a reason to check the seller before you pay.
How to Buy Without Getting Burned
Popular designer fragrances, and limited editions especially, are a common target for counterfeits and misleading listings. A few habits cut the risk:
- Match the name and concentration. Confirm the listing says “Love Edition,” the right year or name, and the right concentration (EDT or EDP) for the version you want.
- Prefer authorized or established retailers for current stock, and read the return policy before ordering.
- Be wary of prices far below everywhere else for a current release.
- Look for sealed packaging and consistent batch codes on the box and bottle, and photograph everything when it arrives.
- Pay with a credit card or PayPal, which offer dispute rights.
- Beware of promotional reviews. One marketplace listing’s reviews include a note that some were collected as part of a promotion, so weigh independent reviews more heavily.
If you buy from discount fragrance sellers, our review of how one online fragrance discounter handles testers, returns, and authenticity claims covers the kinds of policy details worth checking with any retailer. For another designer fragrance with a similar price tier and counterfeit warnings, see our guide to Louis Vuitton Imagination.
Which Version Should You Choose?
Choose the current Pour Homme if: you like woody, slightly floral scents with a spicy opening, and you want something you can still find at U.S. department stores.
Choose the current Pour Femme if: you like a green-floral opening that dries down earthy and musky rather than sugary.
Look for the 2020 or MMXXI versions if: you’re after a specific scent you already know, such as the ginger-forward 2020 Pour Homme or the lemon-lavender MMXXI, and you’re comfortable buying through resale channels with extra caution.
Skip the Love Edition if you want a scent you can rebuy in five years without hunting for it. The permanent Guilty line is the safer choice for that.
Because these are marketed as Valentine’s releases, you may assume they’re gift-only, but nothing about the scent profiles requires February. As a general rule of thumb, lighter citrus and green floral openings tend to feel fresher in warm weather, and woodier, amber-based drydowns tend to feel cozier in cold weather, though personal taste matters more than any rule.
Frequently Asked Questions
Is Gucci Guilty Love Edition for men or women?
Both exist. Gucci releases a Pour Homme (for men) and a Pour Femme (for women) in each Love Edition, and the current pair deliberately mixes traditionally masculine and feminine ingredients across the two.
How many Gucci Guilty Love Editions are there?
There have been at least three: the original 2020 pair, the MMXXI pair from 2021, and the almond green and lilac pair launched for Valentine’s 2025 that returned in 2026. Each has different notes, so always check which one a listing describes.
Which Love Edition is available now?
The almond green (Pour Homme) and matte lilac (Pour Femme) pair is the one currently listed at major U.S. retailers. Older versions are mainly found as leftover or resale stock.
What does the current Gucci Guilty Love Edition Pour Homme smell like?
It opens with juniper oil, moves into orange flower absolute, and rests on an Ambrofix base, which retailers classify as woody.
What does the current Pour Femme smell like?
It combines a green lilac accord with earthy patchouli oil and a musky, ambery accord.
How much does it cost?
U.S. department-store listings I checked showed about $145 for the 3 oz Pour Homme and $185 for the 3 oz Pour Femme, with lower prices from some third-party sellers. Prices change, so verify before buying.
Is the Love Edition limited?
Yes. It’s marketed as a limited-edition Valentine’s release, so availability isn’t guaranteed beyond the current run.
How do I know a Love Edition listing is the version I want?
Check the name on the listing (including any “MMXXI” or year), the concentration, and the bottle color, and read the notes in the description against the table above.
