If you’ve spent any time in a major Chinatown or a mall with a significant Chinese-American shopping presence, you’ve probably walked past a Lukfook Jewellery storefront without necessarily knowing it’s one of Hong Kong’s largest publicly traded jewelry chains and that it’s been quietly expanding its US footprint, with a brand-new Los Angeles-area store that opened as recently as September 2025.
What Is Lukfook Jewellery?
Lukfook Jewellery is the retail brand of Luk Fook Holdings (International) Limited, a publicly listed Hong Kong company (stock code 0590 on the Hong Kong Stock Exchange) that opened its first store in North Point, Hong Kong in 1991. It has since grown into one of the largest jewelry retailers in Greater China, with well over 3,000 points of sale across Hong Kong, Macau, mainland China, and a growing international network including Southeast Asia, Australia, Canada, and the United States. The company sources, designs, wholesales, and retails gold, platinum, and gem-set jewelry, and operates its own gemstone testing facility, China Gems Laboratory, which holds ISO 17025 accreditation for jadeite authentication, diamond testing, and gold testing.
Does Lukfook Jewellery Have Stores in the US?
Yes, and the network has been actively expanding, not shrinking, in recent years which is worth knowing since a lot of older content about Lukfook in the US is now out of date.
Lukfook entered the US market in 2003, and its physical retail presence has historically concentrated in areas with large Chinese-American communities:
- San Francisco, California Lukfook operates in the city’s historic Chinatown, including a location that opened in 2017 as the brand’s second San Francisco shop.
- San Jose, California a store located in Oakridge Mall.
- Milpitas, California a newer location that opened in July 2023 at Milpitas Ulferts Center, part of the brand’s continued West Coast expansion in the Bay Area.
- San Gabriel, California (Los Angeles area) the newest confirmed addition, a store that opened in September 2025 at The ONE shopping centre, extending Lukfook’s Southern California presence for the first time alongside its existing Bay Area locations.
- New York Lukfook has also operated stores on the East Coast, with the company citing continued investment in its New York presence alongside its West Coast growth.
Store locations do shift over time as leases end and new centers open, so if you’re planning a visit specifically, it’s worth checking Lukfook’s official site or calling ahead to confirm a specific address is still current before making a trip.
What Does Lukfook Sell?
Lukfook’s core business is gold and platinum jewelry alongside gem-set pieces (diamonds, jade, and colored gemstones), spanning everyday fine jewelry, wedding and bridal collections, and investment-oriented gold pieces sold closer to bullion weight pricing. Like many major Hong Kong and mainland Chinese jewelry retailers, Lukfook also regularly runs licensed character collaborations jewelry and gold charms featuring popular animation, gaming, or pop-culture properties alongside its more traditional fine jewelry lines, a merchandising approach that’s common across this segment of the Asian jewelry retail market but less familiar to shoppers used to typical American mall jewelers.
Hong Kong Gold Purity vs. US Karat Gold: What’s Actually Different
This is one of the most practically useful things to understand before buying, and it’s rarely explained clearly in US-facing content.
American fine jewelry is typically sold in karats 14K, 18K, and occasionally 22K where 24K represents theoretically pure gold and lower karats indicate a specific ratio of gold mixed with other metals for durability.
Hong Kong and mainland Chinese jewelry retailers, including Lukfook, commonly sell gold using a purity percentage system instead, most notably 999 gold (99.9% pure) and sometimes 9999 or “four nines” gold (99.99% pure), alongside standard karat designations for gem-set pieces where a harder alloy is more practical. This distinction matters because 999 pure gold is significantly softer than the 14K or 18K gold most US fine jewelry uses it’s the reason a lot of Hong Kong-style gold jewelry favors thicker, more sculptural designs rather than delicate, thin settings, since near-pure gold simply can’t hold fine, thin detailing the way a harder alloy can. If you’re buying a piece expecting US-style karat durability and it’s actually 999 gold, the weight, feel, and daily-wear durability will be genuinely different from what you’re used to, and that’s worth knowing before you buy rather than after.
Is Lukfook Jewellery Good Value?
The honest answer depends heavily on what you’re buying.
For gold jewelry sold close to weight-based pricing, Hong Kong retailers including Lukfook are often reasonably competitive, since gold pricing is fundamentally tied to global spot price and purity, leaving less room for retailer markup compared to more subjective categories.
For diamonds and gem-set fine jewelry, independent buying-guide research has found Hong Kong retail jewelers, Lukfook included, commonly carry meaningfully higher markups than dedicated US online diamond retailers with one independent comparison estimating Lukfook’s diamond pricing ran roughly 40–45% higher than equivalent stones from established US online jewelers. This isn’t unique to Lukfook; it reflects the broader reality that any brick-and-mortar jeweler, anywhere in the world, carries higher overhead than an online-first retailer, and diamonds specifically are priced with far more retailer discretion than gold.
Practical takeaway: if you’re drawn to Lukfook specifically for gold jewelry, jade, or a specific licensed collaboration piece you can’t easily find at a US retailer, it’s a reasonable choice. If you’re comparison-shopping for a diamond engagement ring purely on price, it’s worth cross-checking against dedicated US online diamond retailers before committing, since brick-and-mortar overhead applies here as it does with most physical jewelry stores.
How to Buy Lukfook Jewellery in the US
The most reliable way to buy from Lukfook in the US currently is through one of its physical retail locations listed above, where you can see gold purity and gem certification in person. Lukfook’s primary e-commerce site is oriented toward Hong Kong and regional customers, so international shipping availability and pricing to US addresses should be confirmed directly with the company before assuming a purchase can be made online and shipped domestically.
Verifying Authenticity
Because Lukfook is a publicly traded, long-established company with its own accredited gem-testing laboratory, authenticity from an actual Lukfook retail location isn’t generally a concern the way it might be with an unfamiliar independent seller. That said, standard jewelry-buying practices still apply: ask for a purity/karat certificate or receipt clearly stating gold purity and gem specifications, and keep documentation for any insurance or resale purposes down the line.
How Lukfook Compares to Other Hong Kong Jewelry Brands in the US
Lukfook isn’t the only major Hong Kong jewelry chain with a US retail presence Chow Tai Fook and Chow Sang Sang are two other well-established Hong Kong jewelers that have also expanded into North American Chinatown and mixed-community shopping areas. All three generally follow the same purity-based gold system described above, so the practical buying considerations (weight-based gold pricing, softer near-pure gold alloys, in-store verification) apply broadly across this category rather than being specific to any single brand.
Styling and Caring for Hong Kong-Style Gold Jewelry
Near-pure gold pieces are more prone to scratching and denting than harder US-style karat gold, so they’re generally better suited to pieces worn for special occasions or investment purposes rather than tossed in a bag for daily wear alongside keys and other jewelry. If you’re building out how a statement gold piece fits into a broader jewelry collection, our guide to styling jewelry with different outfits covers proportion and pairing principles that apply directly to a bolder, sculptural gold piece. And if you’re comparing a Lukfook gold purchase against other fine jewelry investment options, our look at Van Cleef & Arpels bracelets covers the opposite end of the fine jewelry market for context on how pricing philosophy differs between a weight-based gold retailer and a designer maison. For everyday layering pieces to pair alongside a statement gold item, our roundup of bracelet styles worth having in your collection is a useful next stop.
Frequently Asked Questions
Does Lukfook Jewellery have stores in the United States?
Yes. Lukfook operates US stores in the San Francisco Bay Area (San Francisco, San Jose, and Milpitas) and opened a new Los Angeles-area location in San Gabriel in September 2025, alongside a presence in New York.
What is 999 gold, and how is it different from 18K gold?
999 gold is 99.9% pure gold, commonly used by Hong Kong and Chinese jewelry retailers, while 18K gold is roughly 75% pure gold alloyed with other metals for added durability. 999 gold is softer and better suited to thicker, sculptural designs than fine, delicate detailing.
Is Lukfook Jewellery a legitimate, trustworthy brand?
Yes, Lukfook is a publicly traded company on the Hong Kong Stock Exchange with a multi-decade retail history and its own ISO 17025-accredited gemstone testing laboratory.
Is Lukfook jewelry cheaper than US jewelers?
It depends on the category. Gold jewelry priced close to weight can be competitive, but independent research has found Lukfook’s diamond and gem-set pricing runs meaningfully higher than dedicated US online diamond retailers, largely reflecting standard brick-and-mortar retail overhead.
Can I buy Lukfook jewelry online and have it shipped to the US?
Lukfook’s main e-commerce presence is oriented toward Hong Kong and regional customers, so international shipping to the US should be confirmed directly with the company rather than assumed. Visiting a physical US store is currently the most reliable purchase method.
How does Lukfook compare to Chow Tai Fook or Chow Sang Sang?
All three are major, well-established Hong Kong jewelry chains that also operate in North America, generally following the same purity-based gold pricing system, so the same buying considerations apply broadly across all three brands.
