Most people searching “ColourPop Roar BFF mascara” already know what it is: a bright green mascara. What they usually don’t know is whether the color actually shows up on their lashes, whether it clumps or flakes, how much it costs, and whether it’s still on shelves. Roar! was a limited edition, and ColourPop’s own marketing promises “no flaking, no clumps,” while some reviewers describe fallout and a clumpy formula. This guide lays out what’s known about each, so you can decide before you buy.
The Short Answer
- What it is: a vivid lime-green volumizing mascara in ColourPop’s BFF Mascara line, released in the Disney and Pixar Toy Story collection, inspired by Rex the dinosaur.
- Price: $12 at launch, with a 30% off sale in April 2026 that put it at $7.70 on a Disney fan site’s price list.
- Size: 0.24 oz.
- Rating: 4.5 out of 5 from about 2,860 reviews on ColourPop’s own site, though some of those reviews are labeled “incentivized.”
- Biggest caveats: reviewers report fallout under the eye after a full day, some find the formula clumpy, and color may look subtle on very dark lashes.
- Availability: it’s a limited edition, so stock can disappear.
What It Is and Where It Came From
ColourPop launched the Toy Story collection in late March 2025 to celebrate the film’s 30th anniversary, selling it on ColourPop.com and, from March 28, online and in stores at Ulta. The collection includes a 15-pan eyeshadow palette, a jelly eyeshadow trio, lip glosses, a lip mask, and one mascara: Roar!
ColourPop describes it as the BFF Volumizing Mascara in a vibrant lime green inspired by Rex, with a Rex outline in gold on the cap. The brand lists it as vegan, cruelty-free, ultra-pigmented, long-lasting, and matte, and it’s tagged “limited edition.”
Quick Specs
| Detail | Roar! BFF Mascara |
|---|---|
| Shade | Vivid lime / electric green |
| Collection | ColourPop x Disney and Pixar Toy Story |
| Size | 0.24 oz |
| List price | $12.00 |
| Brush | Twisted nylon fiber brush |
| Claims | Volumizing, lifting, buildable; “minimizes clumps and flakes” |
| Finish | Matte, per the brand |
| Ethics | Vegan and cruelty-free, per ColourPop |
| Removal tip | ColourPop suggests its sister brand’s BFD Cleansing Oil |
| Status | Limited edition |
Roar! vs. the Rest of the BFF Mascara Family
Roar! isn’t the only colored BFF. Amazon’s listings show a range of shades in the same line:
| Shade | Color |
|---|---|
| BFF (standard) | The “blackest black” |
| Brownie Points | Brown |
| Wine O’ Clock | Burgundy |
| Left On Red | Red |
| Pink Inc | Pink |
| Blue Ya Mind | Blue |
| Purple Prose | Purple |
| Roar! (limited edition) | Lime green |
If you like the idea of colored lashes but want something that’s more likely to stay in stock, the permanent shades are worth a look. ColourPop also sells a separate Level Up Lengthening Mascara.
What It Looks Like on Your Lashes
This is the question most reviews skip. A colored mascara is a thin coat of pigment, so the result depends on your natural lash color.
- On light or brown lashes, color generally shows more clearly.
- On very dark lashes, the green may read as a subtle tint, especially indoors. One reviewer noted the color “is not very dark” on already-dark lashes, though it wasn’t clear which shade they used.
- ColourPop’s own product photos show a vivid electric green on a brown eye paired with a metallic green liner, so the brand’s imagery shows a strong result.
- To make color pop, many makeup artists apply colored mascara over a light base or on bare lashes. That’s a common technique, not a ColourPop instruction.
What Reviewers Say
On ColourPop’s site, Roar! shows 4.5 out of 5 from roughly 2,860 reviews. Two cautions apply when reading that number. First, the brand’s own review section includes reviews labeled as received “as part of a promotion or in exchange for an incentive,” and brand sites tend to skew positive. Second, a separate review site (Influenster) showed the standard BFF mascara at 3.8 out of 5 from 33 reviews in an older snapshot, so the ratings aren’t comparable.
What people like:
- The fun of matching lashes to a look
- A vivid color, which one Influenster reviewer called the best green mascara she’d used
- A buildable formula, with a brush designed to separate each lash
What people complain about:
- Fallout. A ColourPop reviewer enjoyed the color but said it left some fallout under her eye after a full day of wear.
- Clumping. A few Influenster reviewers called the BFF formula thick or clumpy and said the brush wasn’t their favorite. Those reviews were on the standard BFF page, so it’s unclear whether they apply to Roar.
- Color intensity on dark lashes, as above.
How to Apply It
ColourPop’s directions have three steps: curl your lashes, work the mascara through from root to tip, and build to your desired intensity. These habits help reduce clumps and fallout:
- Curl first, as the brand suggests.
- Wipe the excess off the wand on the tube’s rim before you apply.
- Wiggle the brush at the roots, then pull through to the tips.
- Build in thin coats, letting each coat set briefly rather than layering a wet one on top.
- Separate lashes with a clean spoolie while the mascara is still tacky.
- Skip heavy eye creams right under your lower lashes if you notice fallout.
- Clean up smudges with a little concealer. Our guide to applying concealer covers cleanup technique under the eye.
Look Ideas for a Green Mascara
- Rex costume or Toy Story look. With Halloween around the corner, a green mascara is an easy way to hint at Rex without face paint. Use products meant for the eye area for anything near your eyes.
- Green on the upper lashes only, with black on the lower, for a subtle pop.
- Brown or bronze shadow to make the green stand out.
- A winged liner in black, brown, or metallic green. If you want a clean wing, our eyeliner application guide walks through the steps.
- A minimal face with just the mascara, so the color is the statement.
Removal and Safety
ColourPop’s tip is to remove it with its sister brand Fourth Ray Beauty’s BFD Cleansing Oil. Any oil-based remover or cleansing balm is a reasonable alternative, and our roundup of cleansing balms worth trying covers options for dissolving long-wear eye makeup. If you’d rather avoid a two-step removal altogether, our guide to tubing mascara explains how those formulas come off with warm water.
A few safety points:
- Replace mascara about every three months, which is what eye doctors including the American Academy of Ophthalmology commonly advise, because bacteria can build up in the tube.
- Don’t share it, and don’t use it if you have an eye infection.
- Stop using it if your eyes become red, itchy, or irritated.
- Check the ingredients if you have allergies. The standard BFF ingredient list includes waxes, a silicone (cyclopentasiloxane), and a preservative (phenoxyethanol), but I didn’t find Roar’s full list on the pages I reviewed.
Price, Availability, and Value
At $12 for 0.24 oz, Roar! works out to $50 per ounce. During the April 2026 30%-off sale, the $7.70 price works out to about $32 per ounce. For reference, a mainstream drugstore tube like Maybelline’s Sky High Waterproof is about $58 per ounce at list price, so Roar! sits in the same range, though it’s a novelty color rather than an everyday black mascara. Our Sky High waterproof mascara review covers that option.
I found Roar! listed at ColourPop, Ulta, and Amazon, but limited editions can sell out or get marked down toward the end of their run, and a third-party seller may charge more than list price. If you want an everyday black mascara instead, our roundup of drugstore mascara picks compares other options. If you’re building a ColourPop haul, our guide to the brand’s Bumble Ultra Matte liquid lipstick covers another of its formulas.
Who Should Buy It
Worth considering if:
- You want a fun, colorful mascara for costumes, festivals, or creative looks
- You have light or medium-toned lashes where the color will show
- You’re comfortable with a limited edition and a quick tube
Probably not for you if:
- You want an everyday mascara, since a bright green isn’t one
- You have very dark lashes and want a bold color without a base
- You’re prone to fallout or you dislike clumpy formulas
- You need a mascara that will stay in stock
Frequently Asked Questions
What color is ColourPop Roar mascara?
A vivid lime or electric green, inspired by Rex from Toy Story.
How much is ColourPop Roar BFF mascara?
$12 at launch. A Disney fan site listed it at $7.70 during a 30%-off sale in April 2026.
Is it limited edition?
Yes. It’s tagged limited edition and part of the Toy Story collection, so availability isn’t guaranteed.
Does it clump or flake?
ColourPop markets it as minimizing clumps and flakes. Some reviewers report fallout under the eye after a full day, and some reviewers of the standard BFF mascara call the formula clumpy.
Will it show on dark lashes?
It may look subtle on very dark lashes, so applying it over a light base or on bare lashes can help the color show.
Is it waterproof?
ColourPop’s Roar! page doesn’t call it waterproof, so don’t assume it is.
Is it vegan and cruelty-free?
ColourPop lists Roar! as vegan and cruelty-free.
How do I remove it?
ColourPop recommends its sister brand’s BFD Cleansing Oil. Another oil-based remover or cleansing balm should also work.
Where can I buy it?
I found it on ColourPop.com, at Ulta, and on Amazon. Check stock and compare prices before you buy.
